‘TravelSmart’ and ‘Inspiring Innovation’, joint initiatives supported by Travelport and the Irish Travel Agents Association were announced today at the ITAA agm in Dublin. Travelport and the ITAA aim to increase consumer awareness about the benefits of booking with a travel agent, as well as reward Irish travel agents who are using technology to drive innovation within their businesses.
Inspiring Innovation: Travel Agent Excellence through Smart Technology is a programme for travel agents. Its aim is to celebrate technological advances within the industry and spotlight those travel agents who are actively using technology to advance their company. Travelport and the ITAA will highlight and profile the agent who has best incorporated forward-thinking technology into their business model to enhance customer experience, encourage business growth and increase efficiency.
The TravelSmart campaign will promote travel agencies to Irish consumers and present travellers with a number of reasons as to why booking with an agent is a better, safer and more convenient option than going it alone.
Sinead Reilly, Country Manager for Travelport Ireland, said: “Travelport are a huge supporter and promoter of innovation within the travel industry and we are thrilled to have the opportunity to recognise and reward technological advances within the sector through the Inspiring Innovation programme. Equally, we are looking forward to working closely with the ITAA to promote the many reasons that Irish travel agents are the best choice when looking to book a holiday abroad.”