News

Eurostar is First Rail Operator on Travelport Rich Content and Branding

Eurostar is First Rail Operator on Travelport Rich Content and Branding

Travelport has announced a new agreement with Eurostar, the high-speed passenger rail service between the UK and continental Europe via the Channel Tunnel. Under this new agreement, Eurostar becomes the first rail operator to benefit from Travelport’s merchandising solution, Rich Content and Branding.

Simon Tyler, Head of Sales and Business Improvement, Eurostar International, said: “Our agreement with Travelport demonstrates our commitment to better serve the end traveller and marks a new era of indirect distribution for Eurostar. With visually rich content covering our onboard classes of service and range of fares and offers, agents across the world will have at their fingertips the product information they need to represent our offering in the best possible manner. We are looking forward to seeing the benefits this provides to our customers and our business.”

Derek Sharp, Senior Vice Present and Managing Director, Air Commerce at Travelport, added: “Today’s announcement further enhances and strengthens the co-operation between Eurostar and Travelport. It also marks another significant milestone for Rich Content and Branding as Eurostar is the first rail operator that can display rich content in a way that replicates the consumer experience online.”

Launched in 2014, Rich Content and Branding already allows 261 network airlines, including low-cost carriers, and now a rail operator to differentiate themselves through strong visuals and detailed description of their products and services.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

More in News

Letting Nature Nurture in Rishikesh

Neil SteedmanFebruary 21, 2019

Star Alliance Partners with Skyscanner on Multi-Carrier Itineraries

Neil SteedmanFebruary 21, 2019

Shannon Becomes First Irish Airport to Introduce eduroam Wi-Fi

Neil SteedmanFebruary 21, 2019

Record January for Passenger Numbers at Dublin Airport

Neil SteedmanFebruary 21, 2019

BOAC to the Future as BA B747 Gets Retro Look in Dublin

Michael FloodFebruary 21, 2019

International Tourist Arrivals at 1.4Bn Two Years Ahead of Forecasts – UNWTO

Michael FloodFebruary 21, 2019

Travellers Use Hotel Loyalty Programmes to Get Instant Perks and Rewards

Neil SteedmanFebruary 21, 2019

ONE BIG SALE IS NOW ON

Neil SteedmanFebruary 20, 2019

THIS IS YOUR PERFECT DAY℠ AT COCOCAY®

Neil SteedmanFebruary 20, 2019

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland