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SAS Signs Up to Travelport Rich Content and Branding

SAS Signs Up to Travelport Rich Content and Branding

Travelport has announced that SAS has signed up for its merchandising functionality, Rich Content and Branding. SAS, as the flag carrier of Sweden, Norway and Denmark, focuses on the frequent traveller to and from Scandinavia.

Sinead Reilly, Travelport

Travelport’s Rich Content and Branding solution enables airlines to market and retail their full offering, in a highly visual manner, to connected-travel agencies. Recent enhancements to the merchandising solution also allow airlines to communicate targeted messages and tailored offers to specific travel agents or markets, heightening its value as a marketing and revenue-generating tool for airline distribution. For the agent, this means they can more easily search and book the right fares and ancillaries for their clients, as well as easily access relevant offers and marketing promotions.

The airline’s branded fares and ancillaries, which include SAS paid meals and paid bags, are fully bookable via Travelport Smartpoint, the point-of-sale technology for travel agencies, as well as via Travelport’s Universal API for online travel agencies, developers and corporate booking tools.

Tobias Jönsson, Vice President Revenue Management, SAS, said: “We are always looking for opportunities to improve the presentation of our offering and assist travel agencies in providing an enhanced service to the travellers. Additionally, we are pleased to offer more ancillary options to agencies worldwide and broaden our offering to meet customer needs even better.”

Robin Ranken, Travelport’s Head of Airline Services Europe, said: “We are delighted that SAS has recognised the importance of our Travel Commerce Platform, and the merchandising suite it offers. All travel agents booking SAS content via Travelport will now be able to search and book all relevant ancillary services easily and efficiently. We are also pleased that SAS has seen the value of our Rich Content and Branding solution, which is unrivalled in the industry – we now have over 140 airlines implemented, meaning it really is making a difference to the agency booking experience.”

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Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

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