News

Air China Signs up for Travelport Rich Content and Branding

Air China Signs up for Travelport Rich Content and Branding

Travelport and Air China have signed a new merchandising agreement that will see Air China participate in Travelport’s Rich Content and Branding programme, the newest airline merchandising technology under the Travelport Merchandising Platform umbrella. Travelport Logo 2

 

Rich Content and Branding enables airlines to more effectively control how their flights and ancillaries are visually presented and described on travel agency screens, bringing them more in line with the airlines’ own websites. Air China joins 26 other carriers – ranging from full service, hybrid, to low-cost airlines – that have already signed up to use this solution when it goes live in 3Q2014 in Travelport’s Smartpoint agency desktops.

Air China operates more than 280 flight routes, including 197 domestic and 71 international routes covering 30 countries and regions. As a member of the Star Alliance, its service network extends to 181 countries and 1,160 destinations globally.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Job Opportunities

World Travel Centre Seeks Senior and Junior Consol Travel Consultants

Neil SteedmanFebruary 23, 2018
Irish Ferries Alton Towers 1

Irish Ferries Unveils New Season Deal at Alton Towers

Neil SteedmanFebruary 23, 2018
IMG_4004

Aer Lingus Roadshow Attracts Large Trade Numbers in Dublin

Michael FloodFebruary 22, 2018
Commission for Aviation Regulation

CAR Publishes Decision Paper on KPIs for Travel Trade Licensing

Neil SteedmanFebruary 22, 2018
Andrew Flintham, Managing Director, TUI UK & Ireland

Andrew Flintham Appointed Managing Director TUI UK & Ireland

Neil SteedmanFebruary 22, 2018
SuperBreak Tower of London

SuperBreak Introduces Six New London Bundles

Neil SteedmanFebruary 22, 2018
Travelport NDC Content

Travelport Announces New Products Enabling Airlines and Agents in NDC Era

Neil SteedmanFebruary 22, 2018
Qatar Airways A350-1000

Qatar Airways Takes Delivery of World’s First Airbus A350-1000

Neil SteedmanFebruary 22, 2018
Shannon Airport

Positive 2018 Continues for Shannon Airport with New Routes to Liverpool and Bristol

Neil SteedmanFebruary 22, 2018


Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland