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Royal Caribbean International Launches SoundSeeker

Royal Caribbean International Launches SoundSeeker

A picture may be worth a thousand words, but what if it was possible to ‘hear’ what it sounds like? In a move that will redefine the modern vacation album, Royal Caribbean International has designed and built a first-of-its-kind tool, SoundSeeker, that transforms travellers’ most memorable photos into an original, shareable soundtrack with a video to match.

More than a year in the making,  is a groundbreaking, patent-pending digital experience powered by artificial intelligence. The innovative tool is specifically designed to use machine learning to seamlessly create original soundtracks based on the content of each photograph.

By simply visiting , users can upload three photos of their choice, and the AI analyses them based on colour, landscape, backdrop, emotion, body language and facial expression. SoundSeeker then turns them into a shareable and one-of-a kind soundtrack – virtually DJing life’s most brag-worthy moments. Fans can follow along on Royal Caribbean’s social channels, and by searching #SoundSeeker.

“SoundSeeker is the latest proof point of Royal Caribbean innovation and how we focus it on delivering unexpected, memorable experiences, whether that is the SkyPad, which uniquely combines bungee jumping with virtual reality, or live streaming your favourite shows from the middle of the ocean using Voom, the fastest Internet at sea,” said Jim Berra, Chief Marketing Officer, Royal Caribbean International. “People of all ages crave new ways to share their best experiences on social media. This unprecedented tool allows you to put a completely unique, multi-sensory spin on sharing those memories – now friends and followers can see and hear your life’s adventures.”

Royal Caribbean teamed up with experts from Berklee College of Music, and technologists from around the world, to create the unique song generator. Berklee leveraged music theory to create a roadmap for the tool that helps determine the musical pairing to photos, accounting for pitch, tempo and instrumental combinations, among others. The contributors from Berklee’s Institute for Creative Entrepreneurship (BerkleeICE) – an on-campus initiative that promotes entrepreneurialism in part by engaging Berklee students and faculty with emerging creative technologies – included Electronic Production and Design Chair Michael Bierylo, Associate Professors Ben Hogue and Michael Sweet, and Assistant Professor Jean-Luc Cohen.

SoundSeeker uses machine learning, an artificial intelligence technique that enables computers to simulate human intelligence and make decisions on their own without explicit instructions. The learning process entailed more than 600 hours in which Royal Caribbean and a team of musicians and technologists reviewed hundreds of music tracks along with 10,000 photos, matching each of the 2.5 million combinations to one of 10 moods.

The AI in SoundSeeker uses Google Cloud Vision to identify objects, facial expressions and colours in a user’s photo by referencing the roadmap developed by the leaders in music theory at Berklee. SoundSeeker then finds the musical elements corresponding to each mood in the photo to compose a genuinely distinct audio and visual photo album. The Royal Caribbean tool is equipped to generate over one million unique tracks, based on custom base tracks, composed exclusively for the cruise line. The customised tracks take inspiration from a wide variety of music, including 90s hip-hop, rock, modern and electronic dance music.

SoundSeeker is the latest in a long line of technological advancements introduced by Royal Caribbean International. Having a nearly 50-year legacy of innovation, the global cruise line has pioneered a number of technological ‘firsts’, including: SeaSeeker, a custom-engineered scuba mask for Snapchat Spectacles; Voom, the fastest Internet at sea; Virtual Balconies, giving interior rooms a view; RFID technology, cocktails served by robots at the Bionic Bar; and a Mobile App that offers smart features such as expedited arrival and X-ray vision into behind-the-scenes areas of the ship, such as the navigational bridge.

Royal Caribbean continues to evolve its ships and experiences – onboard and on land – to excite the most tech-savvy travellers, most recently introducing Symphony of the Seas in March 2018, a bold composition of the cruise brand’s most outstanding features and digital innovations.

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Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

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