Visit Florida representatives will be hosting travel trade and media at Croke Park next Saturday, 30th August, for the American Football Classic between University of Central Florida and Penn State University – and no doubt will be promoting the fact that a record 24 million people visited the Sunshine State in the second quarter, up 3% on 2Q13.
In addition, visitor spending increased by 7.4% to $35.7 billion (€27bn) from January-May when compared to the same period last year.
Governor Rick Scott said: “This year we invested $74 million into Visit Florida, and set a goal to have 100 million visitors visit the Sunshine State, which we are well on our way to reaching. Together we are creating an opportunity economy, and continuing to grow more jobs for Floridians with more than 1.1 million individuals employed in the growing tourism industry.”
For the quarter, Visit Florida estimates that 2.8 million overseas visitors and 1.0 million Canadians came to Florida, both of which are record highs and represent 6.2% and 1.6% increases from second-quarter 2013.