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UNWTO and Aviareps Sign MoU to Support Destination Marketing

UNWTO and Aviareps Sign MoU to Support Destination Marketing

The World Tourism Organisation (UNWTO) and Aviareps signed a Memorandum of Understanding on 4th March 2015 at ITB Berlin. The two organisations will join forces to promote international tourism to various destinations around the world in need of destination marketing assistance. 

 

The MoU was signed by Taleb Rifai, Secretary General, UNWTO, and on behalf of Aviareps by Michael Gaebler, Chairman and Chief Executive.

Taleb Rifai said: “We look forward to working with Aviareps, a valued UNWTO Affiliate Member, supporting destinations around the world by improving their international presence and tourism competitiveness in the area of marketing.”

Michael Gaebler added: “In partnership with the UNWTO and our mutual belief in tourism as a positive driver for inclusive economic growth, Aviareps is excited to work diligently with our tourism and aviation partners to provide destination marketing expertise and assistance for a number of worthy recipients around the globe. Through these actions we aim to make a positive difference with tourism providing tangible results for people on the ground.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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