GTA has expanded its business-to-business, retail brand TravelCube across Albania, Bosnia Herzegovina, Croatia, Macedonia, Serbia and Slovenia, demonstrating its commitment to the future growth potential from the region.
GTA already has a strong wholesale presence in the Balkans and the launch of TravelCube will give agents and tour operators even greater access to a world-leading inventory of tens of thousands of accommodation options, tour guide and transfer services, experiences, excursions, attraction tickets, restaurants and more. The TravelCube team begins reaching out to agents throughout the region this week.
Fabio Maran, GTA’s Vice President for Sales, Europe South said: “Although still an emerging opportunity, the Balkans’ potential is rising. International travel is increasingly accessible and affordable, but while the Internet is important for trip planning, few people in the Balkans pay online and travel is typically booked and paid for with a travel agent. is trusted to deliver by the retail travel trade because of its wealth of experience, privileged relationships and on the ground expertise. Extending our network in the Balkans by adding services for retail travel agents alongside our already successful wholesale business will further support the region’s tourism economy.”
Despite mixed economic fortunes, the region’s prospects are looking up. Analysts BMI expect Croatia’s private spending to recover modestly throughout the latter half of 2013 and into 2014. The country’s successful July accession to the EU should also have a positive impact on stability and consumer sentiment.
The continuing growth of low-cost carriers is seeing more destinations around the world increasingly accessible to travellers from the Balkans. Last month, Pegasus Airlines launched a new route, five times a week between Tirana and Istanbul, and opening up a further 25 destinations beyond Turkey. Tirana International Airport’s chief executive believes it will become a good connection for Albanians travelling beyond Turkey including flights to Europe.
Fabio added: “TravelCube’s worldwide reach and decades of travel expertise means we can act quickly to secure allocations throughout the year, to negotiate attractive – and free – cancellation terms, as well as special offers, promotions and competitive rates.”