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Ireland a Top-Performing Market for Lowcosttravelgroup

Ireland a Top-Performing Market for Lowcosttravelgroup

The year has begun strongly for Lowcosttravelgroup with traffic to its international websites up over 50% year-on-year across the group, alongside a 40% increase in overall sales. Irish sales are up 54% year-on-year and the group has outlined some key factors in its recent success and plans for further growth over the next 12 months.

Clem Walshe, Managing Director Ireland, lowcosttravelgroup

“Global supply is a massive challenge and our biggest investment area,” said Clem Walshe, Managing Director Ireland. “The uptake from having the right hotel stock for travel agents and travellers across the world from 42 countries is immediate, but customer demand changes and keeping up is crucial to continued growth.

“Ireland is now one of our top-performing markets and is undoubtedly benefitting from the group’s recent global expansion, offering customers a vastly increased great value product portfolio. Going global means our ambition of delivering over €1 billion in sales within two years is now a tangible goal.”

“We are delighted that our investment in hotel buying, mobile and diversification from the UK is paying off, with our growth accelerating ahead of schedule,” added Alex Gisbert, Chief Marketing Officer.

Visits from tablets and mobile devices continue to increase across all markets, with traffic from tablets up 26% and mobile 120% up year-on-year. The business is now on course to double the number of contracted hotels it is able to offer to its customers across the Lowcostbeds and Lowcostholidays brands.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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