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Hotel Benchmark Reveals Bangkok as Best Value Major City

Hotel Benchmark Reveals Bangkok as Best Value Major City

UK-based B2B wholesaler JacTravel has released its Benchmark wholesale rates for January and February 2014 for seven of the world’s top cities, revealing that Bangkok offers the best value at that time of year, with the Benchmark wholesale rate of US$38 /room/night (pr/pn) for a double room in a 3-star hotel, US$138 /pr/pn for a double room in a 4-star star hotel, and US$174 pr/pn for a double room in a 5-star star hotel. 

Compared with the most expensive major city, New York, Bangkok was 52% less in the 5-star category, 25% less in the 4-star category and 77% less in the 3-star category. In addition breakfast is included as standard.

JacTravel’s Benchmark rates are set by a team of hotel buyers each of whom specialises in contracting hotel accommodation in a given city, typically inspecting and negotiating with hundreds of hotels a year. The Benchmark rate is the wholesale rate for a standard double room, including breakfast, in a good value, well located, hotel typical of the category.

Mario Bodini, President and Chief Commercial Officer, said: “We have seen relatively lower hotel rates in Bangkok for many years but this should not be taken as an indication of quality: it is more likely a reflection of the relative strength of Thailand’s economy. Bangkok is a city that really gets tourism and it is famed the world over for its tremendous culture of service and hospitality, with good reason. What you are seeing here are lower rates and outstanding value for money.”

Malcolm Lindop, Head of Contracting, added: “It is certainly possible to find hotels at lower rates than the Benchmark, for example where a hotel is in a less central location, where availability is unlimited, or where we have secured seasonal promotions, but it is a very useful reference point. Of course, higher rates may be expected at deluxe, landmark and iconic properties.”

In Paris, there are very few hotels with an official rating of 5-star because this attracts increased levels of taxation. Therefore, JacTravel’s Benchmark rates in Paris for the 5-star category refer to hotels of 5-star quality, although they carry an official 4-star rating.

Benchmark wholesale rates for each star category are shown in the table below, in US$ (using prevailing exchange rates).

5-Star4-Star3-Star
Bangkok$174$138$38
Hong Kong (RO)$340$146$107
London$274$145$92
New York (RO)$367$184$166
Paris$242$152$126
Rome$267$126$48
Singapore$312$198$151

RO – denotes rates are typically without breakfast

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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