The Hertz Corporation has opened more than 80 new locations in European cities this year, with key cities including Madrid, Athens, Oslo and Stockholm, and with the new branches situated in Europe’s most important train stations and city centres. This expansion strategy complements the company’s continuous growth at airports and comes amid evolving travel habits in Europe.
“The nature of travel is changing with people increasingly making impromptu journeys using multiple modes of transport,” said Michel Taride, Group President, Hertz International. “We are adapting by expanding across Europe, giving customers more choices and greater access to vehicles where it is most convenient.
“Madrid’s Puerta de Atocha location, one of our newest branches, is a prime example as it offers passengers the freedom to rent cars as soon as they get off the train, in the heart of one of Europe’s most inspiring cities.”
Atocha is Madrid’s largest railway station and one of the busiest gateways into the Spanish capital – handling approximately 36 million visitors every year. Set within the station complex, the new Hertz branch allows travellers to continue their journey by road within moments of leaving a train or vice versa. The station’s position in the heart of Madrid also makes car hire convenient for the city’s 3.2 million residents and the region’s 4.2 million annual overseas visitors.
The new Hertz location lets customers drive away in anything from an economy hatchback to the new Jaguar F-Type Coupe, from the unique Hertz Dream Collection.
Additionally, Hertz’s Puerta de Atocha branch operates the Hertz Gold Service, which provides faster vehicle collections and returns to members of its Gold Plus Rewards loyalty programme. The programme also lets members earn points that can be redeemed for complimentary rentals and many other benefits.
More information about Hertz’s expansion across the European cities and Madrid Puerta de Atocha is available at