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Germany’s BarrierFree Campaign and Website Receives a Critical Evaluation

Germany’s BarrierFree Campaign and Website Receives a Critical Evaluation

The German National Tourist Office is to develop its Discover Germany – BarrierFree website in response to a critical evaluation of its BarrierFree campaign that was presented on the first day of World Travel Market.

Ginka Kostova (centre) presents her report on the German National Tourist Office’s Barrier-Free campaign to Olaf Schlieper, Innovations Manager, and Klaus Lohmann, Director – UK & Ireland

 

Ginka Kostova was commissioned by the GNTO, as part of her Master of Science Degree in Tourism Marketing at University of Surrey, to undertake a critical evaluation of the BarrierFree campaign and website that was launched by the GNTO in 2012.

The BarrierFree website was evaluated very highly by the participants in the study, who rated it welcoming, positive, accessible and reliable. Ginka’s recommendations include a focus on digital marketing to improve awareness of the website, more information about accessible accommodation in Germany and in a separate section, the provision of options for feedback and testimonials, and the development of independent Facebook and Twitter accounts for the BarrierFree campaign.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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