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Germany Seeks the Perfect TravelMeister

Germany Seeks the Perfect TravelMeister

The German National Tourist Office has just launched a new student campaign on Facebook to find the perfect ‘TravelMeister’ – the perfect youth ambassador for Germany. Until 12th December, university students are called upon to submit a 50-word application plus photo on , explaining why they are the ideal TravelMeister.

Targeting all students in the UK and Ireland, the campaign aims to stimulate young people’s interest in Germany as a fun and exciting travel destination. “Students are an important target group for us,” said Klaus Lohmann, Director UK & Ireland, GNTO. “Germany’s diversity has great appeal to young people. It offers a host of cool cities and captivating landscapes, great shopping, the arts and a vibrant nightlife.

“The TravelMeister campaign allows us to further leverage this appeal, and we are hoping to increase the awareness among students here in the local market.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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