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Etihad Increases Stake in Virgin Australia

Etihad Increases Stake in Virgin Australia

Etihad Airways has confirmed that its equity stake in Virgin Australia Holdings has now reached 19.9%. This follows a series of on-market purchases of Virgin Australia shares over recent weeks. Etihad now holds more than 515 million shares in its equity partner airline. At 19.9%, Etihad Airways has reached the threshold approved by Australia’s Foreign Investment Review Board in June 2013. 

James Hogan, President and Chief Executive, said: “We are delighted to have reached this milestone. It reflects our strong support for the business strategy and management team of Virgin Australia and our enduring commitment to the Australian market. It also reflects the close working relationship between our two airlines and we look forward to strengthening its commercial foundations.”

Etihad Airways and Virgin Australia signed a 10-year strategic partnership agreement in August 2010 that includes codesharing on flights, joint sales and marketing activities, and reciprocal earn-and-burn on their respective frequent flyer programmes.

“The strategic partnership continues to deliver significant revenue streams and other benefits to each airline,” James Hogan added. “Increasing our equity in Virgin Australia will further enrich the commercial benefits that the partnership delivers for both airlines as well as increasing the benefits to Australian travellers and visitors to Australia.”

Those benefits include seamless connectivity to more than 40 codeshare destinations in Australia, New Zealand, Indonesia and Thailand and loyalty programme privileges such as priority baggage handling, priority boarding and airport lounge access for top tier programme members.

Combined, Etihad Airways (25) and Virgin Australia (3) operate 28 flights a week between Abu Dhabi and Australia and passengers have access to a combined global network of more than 280 destinations.

Etihad Airways began flying to Australia in March 2007, when it launched services to Sydney. Flights to Melbourne and Brisbane followed in 2009. The airline has carried more than 2.5 million passengers between Abu Dhabi and these three Australian gateways in the past six years. The airline plans to operate services to Perth in Western Australia in the future.

Etihad Airways also holds equity investments in airberlin, Air Seychelles, Virgin Australia and Aer Lingus, will acquire 49% of Air Serbia from January 2014, and, subject to regulatory approval, will acquire 24% of India’s Jet Airways. It also has codeshare partnerships with 47 airlines worldwide.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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