Emirates Doubles Skywards Miles Offer

Emirates Doubles Skywards Miles Offer

Skywards, the frequent flyer programme of Emirates, is offering double Skywards Miles on First Class and Business Class travel booked until the end of June. The global offer, available across all of Emirates’ 124 destinations, is applicable on flights booked by 30th June for travel before 16thAugust 2012. As an additional bonus, the Double Miles offer is open to both new and existing Skywards members who register online at

Emirates A380 First Class Suite

Emirates A380 First Class private suite

“With over seven million Skywards members around the world, and multiple industry- and customer-based awards, Skywards has become the programme of choice for discerning travellers,” said Brian LaBelle, Senior Vice-President Skywards. “Likewise, Emirates’ award-winning First Class and Business Class service sets the standard for top onboard service and entertainment.

“Our Double Miles offer reaches out in two ways: Skywards members can double their Miles earned and reach their rewards faster, plus it encourages them to experience our renowned First and Business Class. We invite current and new Skywards members to avail of this limited offer.”

Full details on the promotion, including eligible flights, blackout dates and how to opt in for the double Skywards Miles offer, can be found at

Emirates B777-200LR

Emirates B777-200LR

Fuel Efficiency

Meanwhile, the Emirates Group has released its second annual environment report, expanding the scope from last year to include more data on Emirates locations outside Dubai as well as additional business areas of the Group. The results show Emirates airline maintains its leading position in the industry in terms of fuel efficiency due to its young, technologically advanced fleet.

A key factor in the Group’s environmental strategy, supported by the Boeing 777 order for an additional 50 aircraft in November 2011, is the airline’s eco-efficient fleet that is at the cutting edge of fuel efficiency and environmental performance. With an average fleet age of only 6.4 years versus the global IATA average of 11.3 years, Emirates fuel efficiency results are 22.5% better than the IATA average and CO2 emissions are 18.1% better than the IATA average.

Emirates recognises that how an aircraft is flown can impact on the environment. The airline has therefore partnered with various air navigation authorities around the world to test the most eco-efficient flight routings. One recent example featured in the report was Emirates participation in the INSPIRE Programme (Indian Ocean Strategic Partnership to Reduce Emissions). Emirates’ three test flights resulted in a combined fuel savings of nearly seven tonnes of fuel and 22 tonnes of CO2 emissions. This on-going work identifies potential fuel efficiency improvements and assists Emirates in future flight planning goals.

On top of initiatives and benchmarking of flight operations, the report recognises the constant efforts and success of the Emirates Group employees over the 2011-2012 period, such as:

  • Switching to lighter-weight Kevlar Cargo unit loading devices, saving 14,475 tonnes of fuel and 45,595 tonnes of CO2 emissions
  • Increasing frequency of engine washes by Emirates Engineering, saving an estimated 314 tonnes of fuel and 989 tonnes of CO2 emissions
  • Eliminating e-waste through recycling obsolete PCs, monitors, laptops, printers, and toner cartridges, saving around 5,800 items from landfills
  • Recycling over 33 tonnes of used clothing and shoes through staff donations, saving 40% more than the previous reporting year; and initiating a company-wide switch to recycled paper, saving approximately 1,700 trees, more than 400,000 kWh of electricity, 3.3million litres of water, and 250 tonnes of CO2 emissions

One of the new inclusions to the Environment Report scope is Alpha Flight Group Ltd, a wholly owned subsidiary of dnata, operating in 11 countries including the UAE and across 63 sites. In addition to its recycling programmes resulting in over 19,000 tonnes of materials recycled, Alpha Flight Group in the UK is a signatory to the Food and Drink Federation Climate Change Agreement and partakes in the Carbon Reduction Commitment Energy Efficiency Scheme. Alpha Flight Group has also received the Bronze Award for exemplary Environmental Management Performance from Manchester City Council.

“As the Emirates Group grows across its various divisions, we fully recognise our environmental responsibility in the locations in which we operate and via the way we fly our aircraft,” said Andrew Parker, Senior Vice-President, Public, Industry, International and Environmental Affairs. “This second Environment Report allows us to benchmark our performance against last year and with others in the industry, with the aim of maximising eco-efficiency to minimise our environmental footprint. We have identified some clear successes, but the report also serves to highlight where we can look to improve.”

Covering the past financial year (1st April 2011 to 31st March 2012), the audited report analyses environmental performance data from a range of Group activities, including airline operations, dnata’s cargo and ground handling businesses and a wide range of commercial activities on the ground. Additional information on Emirates’ environmental activities and a full copy of the report are available at:

In a further step towards Emirates’ environment commitment, Tim Clark, President Emirates airline, has also signed a Memorandum of Understanding with the Dubai Carbon Centre of Excellence, by which DCCE will identify emissions reduction related opportunities that could lead to the generation of Certified Emission Reductions for the benefit of the Emirates Group.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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