Lowcostbeds reports a 45% increase in sales on city destinations on last year, after securing exclusive rates in Barcelona, Madrid, Berlin, Prague and Krakow.
Following a growth in demand and an increase in searches for city destinations, lowcostbeds further developed its hotel portfolio worldwide in top city-break destinations. Not only investing in the European cities but also in destinations such as New York, Miami, Istanbul, Abu Dhabi and Dubai, which are popular with the company’s trade partners in the Middle East, USA and Latin America.
A recent study reports that city breaks are now just as popular as beach destinations, with 41% of travellers taking city breaks in the last 12 months, which is the same percentage as those choosing beach holidays.
“What was perhaps seen as a luxury two to three years ago is now increasingly more common,” said Clem Walshe, Managing Director. “City break demand is back across all of Europe. Additionally, hoteliers are becoming more flexible and there are deals and exclusives to be had with the right relationships. We recruited more buyers to ensure that we have the better product in the most popular cities and our customers are reaping the benefit.
“Barcelona remains a top seller for lowcostbeds; we recently secured exclusive rates on a number of hotels in the city with discounts of up to 50% such as the seven HUSA hotels in the city.”
Lowcostholidays to Boost Social Media Activity
Meanwhile, lowcostholidays has announced a significant expansion of its investment in its presence on Twitter, Pinterest and Google+ in 2014, as well as developing the company’s Irish online weekly newsletter database, which now exceeds 50,000 customers.
Lowcostholidays also already has over 109,000 fans on its Irish Facebook page, bringing into the top 40 for Irish company Facebook pages.
Clem Walshe, Irish Managing Director, said: “Today’s holiday consumer wants three things: choice, flexibility, and value for money. The success of lowcostholidays has been built on providing customers with an easy-to-use website that ticks all of those boxes.
“We use our existing social media channels to engage and listen to customer opinion. Applying that valuable feedback has helped us build a great online holiday product that has proven to be popular with customers and successful for lowcost.
“We have recently added six new content writers for the website. We also want to expand on our hand-in-hand working with travel agents.”