Amadeus has signed an extensive long-term content agreement with China Airlines Group that offers Amadeus travel agents access to a comprehensive range of fares, schedules and availability from China Airlines, Taiwan’s largest airline, and Mandarin Airlines, its regional and domestic subsidiary.
Within Asia, the new agreement offers Amadeus subscribers access to the same level of fares, availability and functionality as any other travel agent content channel. Outside of Asia, China Airlines and Mandarin Airlines have increased their content guarantee to Amadeus to the same fares, availability and functionality as both airlines distribute through their own websites, call centres and other travel agency content access channels.
“Travel agencies are a key element of our sales strategy,” said James Yu, Senior Vice President, President Office, China Airlines Group. “It is extremely important for us to provide the travel agency channel with access to the full range of fares, schedules and inventory from both China Airlines and Mandarin Airlines. This agreement reflects our commitment to this very important distribution channel.”
“We are delighted to have reached a content agreement with the China Airlines Group to ensure that our subscribers have access to the most comprehensive range of flight options from China Airlines and Mandarin Airlines,” said Holger Taubmann, Senior Vice President, Distribution, Amadeus. “This is also an important step within Amadeus strategy to secure long term content agreements with leading airlines in Asia.”
Forecasted passenger volumes for both airlines in 2012 are 13.3 million, of which 11.1 million correspond to China Airlines.