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Air China Signs up for Travelport Rich Content and Branding

Air China Signs up for Travelport Rich Content and Branding

Travelport and Air China have signed a new merchandising agreement that will see Air China participate in Travelport’s Rich Content and Branding programme, the newest airline merchandising technology under the Travelport Merchandising Platform umbrella. 

 

Rich Content and Branding enables airlines to more effectively control how their flights and ancillaries are visually presented and described on travel agency screens, bringing them more in line with the airlines’ own websites. Air China joins 26 other carriers – ranging from full service, hybrid, to low-cost airlines – that have already signed up to use this solution when it goes live in 3Q2014 in Travelport’s Smartpoint agency desktops.

Air China operates more than 280 flight routes, including 197 domestic and 71 international routes covering 30 countries and regions. As a member of the Star Alliance, its service network extends to 181 countries and 1,160 destinations globally.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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