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Africa Travel Week Announces International Hosted Buyer Programme

Africa Travel Week Announces International Hosted Buyer Programme

Reed Travel Exhibitions has announced the largest ever programme of business opportunities for the industry in Africa with over 12,000 targeted business meetings scheduled for three events in Africa Travel Week from 28th April – 3rd May 2014 through its exclusive global Hosted Buyer Programme. 

Comprising WTM Africa, ILTM Africa and IBTM Africa, Africa Travel Week will host 500 dedicated travel industry buyers and specialists from over 30 key source markets: 300 at WTM (World Travel Market) Africa, 150 at ILTM (International Luxury Travel Market) Africa, and 50 at IBTM (Incentive, Business Travel and Meetings) Africa.

Hosted Buyer Programmes ensure the attendance of top-level decision makers. In return for Reed Travel Exhibitions providing travel and 4-star or 5-star accommodation, as well as a full programme of networking, hosted buyers commit to attend a number of pre-scheduled appointments with suppliers of their choice at the events. With appointments set in their diaries before they attend each event, exhibitors are guaranteed to receive maximum return on investment.

Craig Moyes, Portfolio Director, Africa Travel Week, said: “Reed Travel Exhibitions has a portfolio of market leading events where the Hosted Buyer format is at the core of the shows. But it’s not about quantity – it is only successful if it is driven by quality and that is where we excel. We will focus our efforts through a global network of specialists in researching, identifying and inviting the highest quality buyers to each of our events, specifically targeting a greater proportion of buyers from established source markets including the USA and Europe at Africa Travel Week, as well as emerging international markets including Asia-Pacific and Latin America.”

The dates for Africa Travel Week events are:

ILTM Africa: April 28th – 30th

IBTM Africa: April 28th  – 30th

WTM Africa: May 2nd – 3rd

For further information about each of the Africa Travel Week events, visit

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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